Intro- How to Increase Open Rates with Cliqly Email Marketing
Email Marketing is and always will be one of the most important cornerstones for every successful digital marketing strategy. If you use Cliqly, the best email marketer tool there is — good for you! In this blog post, we will walk you through the established strategies to improve open rates of Cliqly email marketing. From how to write a great subject line to what your audience is all about, so your email will be opened, and actually read. Let’s dive in!
Understanding Open Rates
What are Open Rates?
Open rates represent the proportion of people who open your emails. The importance of this metric is that it directly influences how well your campaigns are performing. If your open rates are high, this means your audience is very much engaged and invested in your content.
Importance of High Open Rates
Higher open rates will result in better engagement, higher click-through rates and more conversions. They also help increase your sender reputation, a major step in not getting sucked into the black hole of spam filters.
Strategies to Increase Open Rates with Cliqly Email Marketing
Crafting the Perfect Subject Line
The subject line is the very first thing your audience will read, often dictating if the email will instead go to the spam box or get opened up.
Keep it Short and Sweet
Subject lines should be short and to the point so as to get the attention of the recipient 6-10 words or about 50 characters, maximum.
Use Personalization
Including the name, location, or some other personalized information in your subject line can increase open rates by as much as 50%. Cliqly allows a lot of possibilities for personalization that could enable this easily.
Create a Sense of Urgency
Words like “limited time offer” or “act now” can plant a sense of urgency in recipients prompting them to open your email right away.
Timing is Everything
The timing of your emails can matter just as much as the content.
Optimal Send Times
Other research suggests that emails sent on Tuesdays and Thursdays deliver optimal open rates while the time of day spans the “mid-morning and early afternoon” window. But since every audience behaves differently, you can still give it a try, testing different times using Cliqly´s analytics.
Consistent Scheduling
By sending your emails at regular intervals you are able to create anticipation & trust with your audience.
Segment Your Audience
This means with segmentation; you can really speak to different groups you know are in your email list.
Demographic segmentation
Segment your audience by age, gender, location or other demographic facts With Cliqly, it is quite simple to segment your list and then target your messages.
Behavioural Segmentation
Create segments based on past behaviour-purchase history, email engagement, etc. Offers which focus on these segments specifically can increase open rates dramatically.
Optimize for Mobile
Many of the emails are likely to be opened on a mobile device, each email that you send must be optimized for mobile phones.
Mobile-Friendly Design
Make sure your email template is responsive and displays well on all devices. Cliqly is built to be mobile-responsive, though you should still test your emails before sending.
Clear and Concise Content
Short, digestible content is key to attracting a mobile reader. Use subheadings, bullet points, and images to segment the post to make it easy on the eyes.
Test and Refine
Testing and optimizing are two great ways you can ensure a better open rate.
A/B Testing
Test numerous subject lines, times of days that you hit send, and email copy, to see what resonates most with your list. You can A/B test variables and with a simple dashboard, analyse the results, thanks to a feature included in Cliqly.
Understand Performance Metrics
Monitor your open rates, click through rates and other statistics on a regular basis to find new trends and optimize. Get a clear picture of your campaigns with detailed analytics and reporting from Cliqly.
Advanced Tips for Increasing Open Rates with Cliqly
Use Emojis and Symbols
Putting an emoji in your subject line can help it cut through the noise of a crowded inbox. But when you do include them, incorporate them selectively so they back up the message you are trying to convey.
Appropriate Usage
Some segments may not react well to emojis so emojis may not be the way to with. Unlike the clickbait style title above, Cliqly’s A/B testing can tell you if emojis are right for you.
Clean Your Email List
You should clean out removals of inactive subscribers to keep your email list maintained, which will improve the overall deliverability rate.
Remove Inactive Subscribers
Go through your list from time to time and delete addresses of subscribers who have not interacted with your emails for a long time. Cliqly’s list management tools can automate the above steps.
Re-engagement Campaigns
Consider sending email to the subscribers which have stopped engaging with your brand before removing them from your list. Give them a incentive or ask for a feedback to bring them back along.
Utilize Preheader Text
Preheader text is a snippet of your email that appears beside or below the primary subject line in the inbox. Successful companies have long known that the subject line should be as attractive as possible so it helps to open the email.
Crafting Effective Preheader Text
Complement the subject line with your preheader to add a deeper layer of customization. Short and snappy is the way to go.
FAQs on How to Increase Open Rates with Cliqly Email Marketing
What is the ideal length for an email subject line?
A good rule of thumb is that email subject lines should be 6-10 words or 50 characters or less. It makes it very short but informative and is nice for most devices.
How often should I send emails to my subscribers?
Depending on your audience and industry, the frequency of your emails will vary. Generally speaking, we should say, once a week will be a good place to start, but testing time frequency and checking it with the help of Cliqly analytics will be the way to go.
Can emojis in subject lines improve open rates?
Yes, Emojis can add to the subject lines which make it more attractive and interacting. Nevertheless, how effective they would be depending on your audience so test them within your segments
What is A/B testing and how can it help?
With A/B testing, you can send two versions of an email to small portions of your list to see which performs better. Social media tracking will tell you where you can get the biggest bang for your buck, providing optimization opportunities for future campaigns.
How do I segment my email list effectively?
Divide your list by demographics, behaviour, purchase history, engagement levels. Creating and managing segments is a breeze using Cliqly’s advanced segmentation tools.
Why is mobile optimization important?
Given that so many emails are opened on mobile devices, it’s touchpoint to have your emails mobile-friendly. Increasing readability and enhancing the user experience, with the result being better open rates.
How can I improve my preheader text?
Your preheader text should include a brief continuation on your subject line. Use it to give an extended context or a hook, something that makes the reader want to open the email. Just keep it short and simple.
Conclusion
Better open rates on Cliqly responsive email marketing require a mix of right strategy, audience perception, alongside consistent optimization. Having great subject lines, timing your emails properly, segmenting your audience, and optimizing for mobile can go a long way in improving your open rates. Use Cliqly as your suite of powerful resources to test and tweak, ensuring a clean list and a compelling preheader text give you the best results. Use these tips and you will have opened up increased open rates and overall, more successful email campaigns.
In email marketing, the important thing to remember is that it is an ever-changing world and stay updated with the latest trends.
